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Summer, Wellness Walks up The Wrekin and the Return of Believe!

We love this time of year here at Soul. Elisa, our Managing Director is solar powered. As soon as the sun shines, you’ll find her sitting outside with her laptop. Sammie, Soul's Social Media Manager? Well, as a freckly ginger she has a slightly more complex relationship with the sun BUT being able to dry the washing outside and let the
kids out to play after school? Yes please! 

It’s much easier to get up in the morning, when the sun is already up before you are! The
windows that stay open a little longer, the garden that’s suddenly green again.
We all seem to perk up at this time of year and apparently we’ve had a better Spring 2025, than we did for the entirety of Summer 2024... which feels about right. Let’s all cross our fingers the sun is here to stay.

Summer sun doesn’t fix everything, but it does make things feel a bit more manageable. Being outside more, means moving our bodies without realising it. Seeing friends. Eating better because food just tastes better when it’s eaten outdoors. And that big one - sunlight. Aside from arguing with children that YES it is still bedtime even though the sun is out, those extra hours of sunlight make all the difference, don’t they?
We’ve been taking ourselves on what we’ve coined as ‘Wellness Walks’ recently. Taking our catch up and meetings outside of the office and into the fresh air and its been revolutionary! We even filmed one of them for you - so if you want to see us huffing and puffing our way up the Wrekin check out our social media!

It’s well documented now that regular exposure to natural light can help regulate serotonin levels, which has a huge impact on our mood, sleep, and focus. But even without the science, most of us feel the difference. It’s one of the reasons why we all love holidays! 

Speaking of summer, we’ve recently re-launched Believe back into our ranges for Spring/Summer 2025 after lots (and lots) of messages from you all about it! We worked with Becky from BeckyHomeSweetHome once again and we’re so pleased with how much you all seem to have loved it!

If you’ve not tried Believe before, it’s built around raspberries and lime. It’s bright, zesty,
unmistakably fruity. Sweet but with bite.

It’s the same fragrance you all know and love, but now available in new colours: the original raspberry pink, plus clear, black gloss, grey and Soul blue. Whether you want something soft and calm or bold and modern, there’s a version of Believe that’ll work with your decor! 

We always say that scent has the power to shift your mood – and Believe is one of those blends that does it almost instantly. It brings freshness. Brightness. A small moment of reset, whether you’re lighting it on a slow weekend morning or just walking past your diffuser on the way out the door.

And that’s really what summer wellbeing looks like. Not huge routines or big changes. Just a few small shifts in your day that help you feel more in tune with yourself. A walk. A proper lunch with some more colour and greenery to it. A decent night’s sleep. A candle that smells like something you actually want to smell.


If you’ve been waiting for Believe to return... this is your nudge to go ahead and order! It’s back for the season, and it won’t be around forever. But for now, it’s here. Fresh, uplifting, and ready to bring a little more balance to the warmer months ahead!
Because sometimes, wellbeing looks like sunlight. And sometimes, it smells like raspberries and lime!

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