From The Soul

A Look Back At 2021 With Soul

A Look Back At 2021 With Soul

With 2021 almost over, I wanted to say a huge ‘Thank You’ to every single one of you, for all of your support during another crazy 12 months!

It has been a whirlwind of a year and I’m so grateful to have shared it with all of you! With 2022 on the horizon, what better time, to look back at what 2021 bought for us at Soul and for me, personally.


An incredible 170 exclusive limited-edition candles were shipped to LA for the goody bags that were given out at the Grammy’s… What a ‘pinch me’ moment! 


Soul hit 100k followers on Instagram – an incredible milestone that I am so proud of! Instagram is by far my favourite social media platform, and I love connecting with you all on there.


The production of our floor fragrances came in-house, and we had a big re-stock. They have proven to be incredibly popular and I’m so proud of the feedback we’ve had! 


Lots happened in April! Firstly, we had a re-brand which involved a new logo, new candle glass and a brand-new website!

Secondly, Soul hit the press with attention around the Grammy gift bag which we provided candles for. Finally, we launched our first ever 5 wick candle and it went down a storm with all of you! 


We were lucky enough to receive even more press attention, as Soul sponsored the Oscars goodie bags for the 3rd year running. We also introduced Soul into wholesalers!


June saw us have a big re-stock of rooms mists, that we now manufacture in- house.


In July we launched our amazing subscription service from Soul. Also, (and this was a biggie personally!) I got married to my wonderful husband!


We launched our incredible new range, Recover. With it’s cool, refreshing and spa-like scent it immediately became one of our most popular ranges and the feedback we’ve had has been incredible!


September saw the return of our bath ball fizzers – one of my personal favourites!


We launched our SW1 Limited Edition Candle in support of Breast Cancer Awareness Month. My inspiration to launch this range came from my friend Jen.  I sadly lost her in November, so now whenever I light a candle, my beautiful angel Jen will be with me.


We launched our new winter collection, which was a massive hit!


Our ever-popular Mystery boxes became available as a subscription! Our mystery boxes are packed full of surprise Soul goodies and each box offers a saving of up to 30% and you can choose a small or large box to suit your budget.

Aaaaaaand relax!

2022 is looking to be even more exciting for Soul – watch this space.

In the meantime, we want to wish you and your families a very Happy New Year and we can’t wait to see what 2022 brings!