THE STORY OF SOUL
From a passion project for two friends, to sponsors of the Oscars and Grammies Goody Bags. The Soul story is an interesting one.. and it's only just begun!
The Story of Soul
Nestled in the rolling hills of the Shropshire countryside, Soul Shropshire began as a small passion project rooted in a desire for calm, clarity, and connection. Founded by a family with a deep love for natural living and mindful wellbeing, Soul was born out of the need for something grounding—something to help create peace in the everyday chaos of life. What started as a kitchen-table idea quickly blossomed into a trusted wellness brand, known for its clean ingredients, elegant design, and a heartfelt mission: to bring a sense of balance and calm into people’s homes.
the story of soul
The journey began with candles—hand-poured in small batches using UK-sourced soy wax, blended with essential oils carefully selected for their aromatherapeutic benefits. As demand grew, so did the range. Today, Soul offers a full collection of home fragrance and wellness products, including diffusers, wax melts, room mists, hand care, and bath salts. Every item is made using UK-based suppliers, ensuring not only consistent quality but also supporting the local economy and reducing environmental impact.
THE STORY OF SOUL
What sets Soul apart is its deep understanding of the connection between scent and emotion. Each fragrance is carefully created to support wellbeing, from improving sleep to easing anxiety, lifting mood, and reducing stress. The Relax blend, for example, uses calming lavender and patchouli to soothe the senses—perfect for unwinding in the evening or setting the tone for a restful night. The Peace range offers gentle florals and grounding base notes to encourage stillness and presence, ideal for meditation, mindfulness, or simply taking a few moments to breathe. Meanwhile, energising blends like Love and Believe uplift the spirit and promote a more positive mindset, helping users reconnect with themselves and their space.
How You Can Benefit From Soul
Many customers turn to Soul’s products to help establish routines that support mental and emotional wellness—be it a diffuser in the hallway to welcome them home, a bedtime mist sprayed onto a pillow to encourage deeper sleep, or a warm bath with salts after a long, stressful day. These aren’t just fragrances; they are gentle rituals that help people feel safe, centred, and at peace.
Above all, Soul Shropshire is about care. Every candle, every bottle, and every drop of oil is made with intention—offering a moment of calm in a busy world, one scent at a time.
The Future of Soul
The new owners of Soul are very keen to protect the brand and it's community whilst taking the essence of the business and its offering it to a wider audience.
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We are excited to take you on this journey with us.