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From The Soul

It’s Soul’s 5th Birthday!

It’s Soul’s 5th Birthday!

To celebrate 5 incredible years of Soul, I thought I’d share with you my top 5 highlights from the last 5 years. It’s been a rollercoaster!

1 - The launch of our Evoke range

Evoke was born from my first ever Soul collaboration and WOW what a result that turned out to be!

I collaborated with Nikki from Westholme Interiors on Evoke and we became such amazing friends from creating this range together, so it will forever hold a special place in my heart. 

We had the most incredible launch party in Aberdeen when we launched our Evoke range! It was such a ‘pinch me’ moment, to see all my favourite Instagram influencers and brand reps, mingling and talking about our new range! 

Evoke continues to be one of our most popular ranges and is a bestseller on our website!

2 - Getting our unit

Our Soul journey began at our kitchen table and quickly became something which we knew needed a bit more space! 

Getting the keys to our unit was such an amazing feeling. Just knowing we had the next step in place to take the business to the next level, grow our stock levels and continue to develop products to support the mind, body and soul. 

Today, we’re continually bringing you gorgeous new products and without the Soul unit we wouldn’t have been able to grow so much! It is one of my favourite places to be (my happy place)!

3 - Oscar’s & Grammys goody bags

From first being asked in 2019, to now (our 4th year running) our inclusion in the goody bags for the Grammy’s and Oscar’s is still unbelievable to me. 

Just the thought of my products being in the homes of some of the most famous people?! Such an incredible honour. 

I mean, Beyoncé could have one of my candles in her house! Isn’t that just amazing?!

4 - Press Features

Being featured in Hello, OK, The Telegraph and Marie Claire (to name a few!) is something I am so incredibly proud of. I mean this started out as a little hobby. Never in my wildest dreams did I think Soul would get this amount of attention!

Not only that, but 2018 saw us take part in Channel 4’s Stand Up to Cancer by supplying their goody bags. Cancer affects most people, so this one was an ultimate must for me. And to get there at the live show was something I will never forget. Not to mention filming our very own television campaign! My children's faces when they first saw it will always remain an imprint in my heart.

5 - Hitting 100,000 followers on Insta 2021

This one was absolutely mind-blowing and very emotional for me. 

I pour my heart and soul (no pun intended!) into Instagram - it really is like one of my babies! The community I have built on there is absolutely amazing and the support I receive from all of you blows me away every single week. Hitting this massive milestone was just such a dream come true.

Thank you to every single one of you for the past five years. None of it would have been possible without your support! From ordering to simply liking or sharing my posts on social media - for a small business every single like makes a huge difference!