From The Heart Of Soul

Originally in IT sales, Gem let her career take a back seat 10 years ago when she started a family. Now a mummy of three Gem wanted to pursue a dream she always had which is where Soul, Shropshire was created.

Soul Shropshire

It has been an incredible journey as the Soul brand has gone from strength to strength starting as a hobby and now being the proud sponsors of the Oscars and Grammies three years in a row! The biggest rewards of the business have always been with the wellness of it's customers at the heart - and who can put it better than Gem herself... 

"I believe that our products can help and support people whilst also looking elegant in the home. From the very beginning Soul was created with a desire to support wellbeing through offering a range that contain luxury essential oils.
I have always adored home fragrances so to have my own range that not only looks and smells stunning but helps so many is just everything to me. I’m incredibly lucky to have my own business and do something that I absolutely adore.

I do not view Soul as” just” a home fragrance company - it is so much more. The concept from the very beginning has always been unique in the sense that I wanted to offer our customers a lifestyle choice when choosing Soul.

Packed with all natural vegan & animal testing free ingredients, aromatherapy oils and 100% soy wax. No nasty paraffin (no black soot) so protecting both you and the environment.

The flagship range was created to relax, uplift and soothe with 'relax' being at the heart. I will always continue to keep this ethos as the business grows.

My vision had always been to launch a high quality collection of homes fragrances, that can impact on individuals wellbeing. I believe we are achieving this with the daily messages and feedback we receive. It is my customers daily feedback that makes this journey authentic and so meaningful to me."

Don't forget to sign up to receive the latest news directly from Gem by joining the Soul database - there's often some cheeky exclusive discounts and offers thrown in too!